Healthy and Happy People Inspired the Foundation of New Nordic

Karl Kristian Jensen, the founder of New Nordic, was travelling internationally for a Danish healthcare company in the 1980s. During those travels, he met people from different culture. Herbal medicines and food supplements enhanced their lives. It was this experience that made him want to devote his life to develop effective and innovative herbal based food supplements that add vitality and years to people’s lives.

” I saw how people of different cultures improved their daily quality of life by adding herbs and fruits to their diet. Particularly, the happiness I saw from visiting people in the Far East triggered my passion for herbal products. I wanted to create products so effective that they would contribute and change people’s lives and contribute to the health of humankind”, says Karl Kristian.

Determined to follow his passion, he founded New Nordic in October 1990. New Nordic opened the first offices in Copenhagen’s “Latin quarters”. The operations started in a typically Danish townhouse. the company launched its first products in Matas drugstore chain in 1991.

From 1992 onwards, New Nordic has created innovative and effective food supplements, starting with Frutin®. Frutin was registered as a natural medicine against heartburn, at the time. Within a few years, Frutin was on the shelves of pharmacies and health stores in the Nordic Countries, Australia, Canada and USA.

For the next 16 years, Karl Kristian and his partner Marinus travelled the world, sourcing vitality bringing herbs and selling finished herbal products produced in Denmark and Sweden.

New Nordic continued to grow and established subsidiaries around the world. In 2007 it was time to strengthen the financial position and continue the international expansion. The company was consolidated in Malmö and listed on the NASDAC First North stock exchange in Stockholm Sweden. After this, New Nordic offices opened in Germany, Italy, France, Spain, Holland, Turkey, Poland and Mexico.

The economic crisis in 2008 forced New Nordic to slow down the international expansion and solve certain financial challenges. The international expansions continued in 2012.

Innovation, quality and marketing have been the primary focus for New Nordic. Several of the New Nordic brands are market leaders with international presence. The latest beauty innovation from New Nordic is a range of “Beauty From Within” products.